UGC - user generated content

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User-generated content (UGC) is any form of content text, posts, photos, videos, reviews, etc. created by individuals to represent the brand. UGC isn’t always content that explicitly includes your product. It can also highlight lifestyles or values that overlap with your brand ethos and audience.

 

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In fact, it's the best advertising for a brand to show content from people who are like themselves. The authenticity coming from real user-generated content is also impossible to fake and will be perceived more positively by customers and fans than from the brand itself. 

 

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